At a seminar and meeting of the Ministry of Education and Science of the Russian Federation summed up the work of press services of universities and scientific organizations on December 10-11. The event took place in the RTU MIREA and brought together more than 400 participants.
The meeting summed up the information work of universities. Among the leaders in the number of sent and accepted work releases on scientific topics — IKBFU. The Ministry of Education accepts only press releases based on scientific publications published in leading world scientific journals and helps to disseminate news in the Russian media. In particular — about the method of rapid detection of antibiotic-resistant bacteria;about the synthesis of a new peptide that promotes skin regeneration; about the control of fluid movement in crystals by heating; about the creation of a flexible composite material, the ability to convert magnetic fields into electricity; about the use of microalgae to create an antidote for snake bites; about a new magnetic material for soft robotics; about the causes of aggressive brain tumors and much more.
Among the key themes of the seminar-meeting were the transition to a new system of higher education; popularization of achievements in fundamental science and ensuring technological leadership; role of universities and scientific organizations in celebrating the Year of Unity of the Nations of Russia; The toolkit and potential of using the national MAX messenger in science and higher education; development of university infrastructure.
Representatives of various universities spoke about their experience of information work. Director of the Strategic Communications Department Yuliia Shkurkina presented a report on the communication strategy of Neocampus “Kantiana”.
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The ingress of IKBFU in number of the leading universities in the dissemination of scientific topics is an important result of the information work of the university. Science news — the face of the university in a large media space. They demonstrate the breadth of research topics, the effectiveness of scientific teams, inclusion in the most relevant scientific megaprojects of the country. As part of the seminar-meeting, we presented a report on the Neocampus communication strategy, which consists in involving different target groups —from schoolchildren and students to industrial partners |
| stressed Yuliya Shkurkina. |
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