At the Saint Petersburg State Economic University (SPbSUE) was held conference “Communication in the conditions of digital transformation (CDT)” on 24-25 of November 2025. The conference is being held for the ninth time, anniversary session will be in 2026. It is one of the landmark platforms for the theory and practice of digital communications in the humanities, bringing together advertising and public relations professionals, sociologists, economists, linguists and specialists in various areas of management. This year the geography of the conference extended from the Far East to Latin America, bringing together more than 150 participants from China, France, Chile and Russia. The conference in 2025 was co-organized by SPbSUE and European Institute of Public Relations (France).
Main areas of scientific and practical discussion: digital communications in the PR and advertising industry in the age of digital transformations, branding in the conditions of digitalization, tools of digital communications, artificial intelligence in the digital society. Representatives of major Russian capital and regional universities and practitioners presented their developments and experience in the field of communication research under the conditions of changing “numbers” and development of educational agendas for universities and employers.
IKBFU within the framework of the program «Priority-2030» was presented at the plenary session by Mikhail Berendeev, Associate Professor of the Higher School of Philosophy of History and Social Sciences. The expert spoke on the topic “Artificial intelligence as a tool for shaping manipulative media discourse in the digital age”.
| Mikhail Berendeev, Associate Professor of the Higher School of Philosophy, History and Social Sciences, Head of the Scientific Department “Geo-exploration and strategic communications”: |
| Humanitarian education, as well as research in various directions whether it is advertising and public relations or socio-political sciences today are transforming even faster than we thought 2-3 years ago. The world of digital communications is running ahead of us and setting vectors and directions. This kind of conferences that bring together the professional and academic community are important as permanent platforms for discussion and change and implementation of much in life, including university. Humanists, representatives of socio-economic sciences today can not exist without digital communications. Here we need to quickly learn ourselves to adapt and give new meaning to humanitarian research. Artificial intelligence is becoming humanized faster than most of us, but we have to keep up with it because that’s the discourse of digital technologies and communications, which was the focus of this year. |
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